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Ermanno Scervino Man


A play of unusual combinations and contrasts applied to the shapes, materials and colors. Perfectly ironed tailored slim-fitting jacketsare combined with trousers made of textured fabrics with a worn-in look, characterized by special washes, or by low-waisted cargo styles in garment-dyed canvas.

Jackets in technical fabric with a crumpled organza finish are paired with tailored chinos. The reversible concept for jackets is developed using technical fabrics either in cotton/linen in shades of blue or in mat-weave cotton/ramie blend in natural shades.

The Scervino man plays with the concept of the suit, by which the shirt – in chambray or stretch Oxford – plays the role of jacket and is matched with pants in the same fabric. The biker-style jacket is made of raw linen knitted in linen stitch; the trench coats and military blazers in dyed canvas.

The crumpled and ironed contrasts re-emerge in the shirts range, showcasing prints, embroideries and embellished by buttons with aged-silver finish and mother-of-pearl snap buttons. Made in light muslin, micro-stripe stretch cotton, or in linen chambray in a mixture of plain powder-blue tones, striped or with chequered designs, enhanced by darn-style embroideries.

The new short sleeved knits come in mohair with a double-plait effect in jersey, with a light weft in shades of aqua green, powder blue and flesh, or made of cashmere in natural shades of sand. The knitwear is made of ultra light, almost impalpable yarns such as linens and silks, which mould themselves to the body; alternatively in chunkier yarns, knitted in micro moss stitch for the linen-steel, in irregular cables for the raw linen, and in fabric stitch for the cotton.

Accessories: The shoes, laced-up English style, two-tone in nappa – white/black, white/brown and white/blue – or in single-shade split leather in the brightest colors, are subjected to a special wash treatment to obtain a slight melding of the colors. Two-tone stretch straw hats, work bags and micro-boule chain bracelets round off the collection.

Colors: Blue shades steal the limelight: from sugar bag blue to the pale blue of washed-out jeans through to midnight blue, which we also find matched with military green. Another important role is played by natural shades such as white, off-white and sand, combined with softer variants, sometimes vintage such as aqua green, powder blue and flesh.


Ermanno Scervino Spring Summer 2013 Men Collection Milano Fashion Week Ermanno Scervino 2013 Spring Summer
Summer 2013 Men
Spring 2013 Fashion Trends - Ermanno Scervino
Ermanno Scervino Catwalk

Sat, September 15 2012 » Fashion Blog


Burberry Prorsum Man Caban



MODELS:Trench, Tailored garments and tuxedos, Bomber, Field jacket, Parka, Caban, 5-Pocket denim.

FABRICS:Cotton canvas, Metallic Knitting, Metallic leather, Metallic silks, Summer satin silks , Artistic prints, Seersucker (crisp blue and white stripped canvas), Summer Tweed, Short hair mohair, Waterproof nylon.

COLOURS:Trench, Khaki, Grey, Stone, Black ink, Blu ultramarine, Brown, Bottle green, Metallic Green, Metallic Petrol Blue, Metallic Purple, Metallic Fuchsia, Pink Metallic Pink, Metallic Burgundy, Yellow Metallic, Yellow, Metallic Orange.


Burberry Prorsum Spring Summer 2013 Men Collection Milano Fashion Week Burberry Prorsum 2013 Spring Summer
Summer 2013 Men - Caban Metallic Silk
Spring 2013 Fashion Trends Burberry Prorsum - Metallic Shirt

Thu, September 13 2012 » Fashion Blog


John Varvatos Man
The silhouette is precise, but smoothed around the edges. Double-breasted jackets are paired with full or slightly flared pants, drawing a masculine, sensual line.

There is an appreciation of all the little details that are integral to the ritual of dressing up: waistcoats are worn under suits and coats as a defining layer; shirt collars closed with tie bars are invariably paired with a necktie; straw hats with a wide brim complete most outfits.

Masculine patterns in graphic black & white create a light crinkle: stripes of different width and small textural dots add a layer of visual friction.

The alternation and amalgamation of ease and elegance, day and night is a constant shifting of codes: tuxedo bands, done in cotton, land on day trousers; a zipper rims the waistband of a pair of dress pants; black jackets sport white lapels; satin ribbons replace buttons and hooks on a coat. Double-breasted and cutaway create elegant lines in movement.

The colour palette is classic, with unexpected accents: white, military green, grey, black, touches of red. Fabrics are precious, yet deliberately rough and intensely tactile: linen, cotton, cotton-metal, silk-linen, double jersey.

Accessories include straw hats with a satin band, lace-up brogues in canvas and hand-treated leather, wingtips, varnished canvas boots. Bags add an urban twist: leather totes with studded details, canvas and leather satchels, leather duffels with a linen effect.

A vision of elegance that is roughly perfect and classically imperfect. John Varvatos’ signature rock n’ roll is still there: it is an attitude.


John Varvatos Spring Summer 2013 Men's Collection - Milano Fashion Week - John Varvatos 2013 SS
Summer 2013 Men
Spring 2013 Fashion Trends - John Varvatos
John Varvatos Catwalk

Thu, September 13 2012 » Fashion Blog


Costume National Homme SS 2013

Ennio Capasa, designer:

“The essence of CoSTUME NATIONAL HOMME for the Summer 2013 lies in the new wave and post punk movement which, to date, is still full of vitality and one of my main sources of inspiration.

As the soundtrack for this runway show, I chose a brand new song by Angus Stone, one from The Liars, and a fragment of David Bowie’s African Night Flight, inspired by a trip he made from London to Mombasa.

The CoSTUME NATIONAL HOMME man moves in a lightweight black leather sahariana, or in a super tailored, seamless lazer cut suit in cotton silk. This is how the rebel chic attitude is at once conveyed, and the story that I tell and that tells me, inevitably unfolds.”


Fabrics and Leather: tradition and innovation, linen viscose and silk mixed with synthetic fiber and metal. Acetate and nylon, japanese polyester with fine titles. Exclusive designs on rustic fabrics, tone on tone prince of wales check and chevron stripes. Double ply cottons and shirt fabrics that resemble jacket fabrics.

Colors: white, stone, alabaster, lapis, navy, carbon and black.

Jackets: mix of silhouettes, sartorial and unstructured with loose fit shoulders. Mini and maxi bomber jackets, bomber jackets that turn into bags combined with super slim safari jackets. Studded leather and wool viscose, stretch cotton and viscose.

Shirt and Knits: knitwear mixed with nylon and polyester, knit and poplin shirts combined with technical fabrics.

Pants: in two different fits, oversize pleated and slim, double face shorts, oversized shorts that turn into bags.

Shoes: unstructured with pouch construction. Short shapes that mold to the foot, super soft and ultra flat. Unlined edge cutgrain leather, maxi zip detail. Gladiator sandals with San Crispino technique, desert boots and slippers, zipped derby.

Bags and accessories: soft unstructured document holders and pochettes in edge cut deer leather. Mazi zips and metal eyelets also on calf belts. I-Pad holders in hammered metal, oversized duffel bags with integrated handle that turn into maxi shopping bags. Metal sunglasses with black length.

Costume National Catwalk

Spring 2013 Fashion Trends Costume National

Costume National Homme Catwalk

Thu, July 26 2012 » Fashion Blog


Ermenegildo Zegna © Copyright 2012


Longing for Couture in the Spring Summer Ermenegildo Zegna collection.

The rigor of traditional Italian tailoring opens the sophisticated possibility of an eclecticism that is almost eccentric in the choice of new fabric.The mirror of the atelier returns to being an essential counterpart. With it a continuous dialogue is established, with looks that alternate between control and aesthetic reinsurance.

Now the silhouette is defined, jackets with shoulders moderately sunken, raised waist and wide lapels, all in favor of a slender figure that comes complete with high-waisted pants with the fold stitched. A construction with no uncertainties, but comfortable – which has the power to give to every man elegant allure – supported by the wide choice of fabrics which stands out among the proposed summer project Zegna Silk.

The wardrobe is that of a confident grown man and that knows the value of well-made clothes but wants to enjoy amiable eccentricities, such as all-over prints to a tropical inspiration to peep into details here and there with shirts, linings, accessories.
Colors range from classic ivory and blue, gray clouds, many shades of tobacco, teal and red.

The fabrics make the difference in full-bodied formal and cocktail suits and coats in silk taffeta, silk dubbed with perforated and laser effects iridescent shantung. The luxury alternative, a solid Irish linen. It’s a reinterpretation of the classics that draw on the feminine textures reinterpreted with the unstoppable ability to experiment with Zegna, extending up to the shirts, the most seductive in soft silk printed vintage, yarn and knitted silk and twisted mouliné.

The summer, with its dilated time, will be elegantly experienced with garments that draw on even more sporting and result in the couture blouson setting, reefer jackets and tassels made of Illusion, dubbed cottons, technical silks. Accessories are the key to this impeccable look. One cannot go wrong wearing loafers with Heritage tassels and flexible loafers in soft leather lining and – most stunning – silk patterned small banana leaves.

The bags recapture the poise, they are geometric and are inspired by luggage of the past in the details of handles, corners and rivets.
Ties in knit and silk twill and printed scarves, with a little cache, will be the final touch.
The mirror approves.

Ermenegildo Zegna Man
Ermenegildo Zegna Spring Summer 2013 Men Collection Milano Fashion Week
Summer 2013 Men's Collection
Spring Fashion 2013 Trends

Fri, July 13 2012 » Fashion Blog


Corneliani © Copyright



A nappa leather trench coat with laser openwork, washed with natural enzymes to give it a well-worn, very light look. This is one of the must haves of the Corneliani Spring/Summer collection, which has reinterpreted leisurewear to reflect a style that is modern, relaxed and elegant. The jacket too is made of cotton knit, to be worn under a nappa leather, dove grey safari jacket.

The extremely precious fabrics are made by weaving shot silks and linens together and are inspired by winter tweeds. Colours are light in cool tones from mastic to brown and pearl grey, as a well as total white and total black. The supreme icon of male elegance, the suit, has also been reinterpreted in terms of shape and proportions and is now suggested for free times use.

The totally deconstructed jackets feature large shoulders and wide lapels, with soft, light trousers that have 2 or pleats. The trick is in the details: from the shirt-style sleeves to bellow pockets, from the ties to the ultra-light, matching scarves that are now an indispensable accessory.

The collection’s strength is the leather, as soft as a glove, and openwork netting in the trench coat, as well as in the shirts, i the knitwear and in the blousons with nappa leather and suede inserts that are reminiscent of the ancient armor of the Gonzaga family.
The shoes also feature openwork netting.

“To change the rules while remaining faithful to our past, we have to implement new technological procedures, working on the details, materials and fit, which must not neglect comfort and sartorial elegance,” says Sergio Corneliani, the brand’s creative director.

“I believe that in today’s world we should aim above all to make quality suits that reflect the spirit of the times we live in, but that thanks to their style can remain in the wardrobe as they transcend season and fashions.

The concept I have based this collection on is transforming leisurewear garments too into symbols of strictly Italian-made elegance.”


Corneliani Man
Corneliani Spring Summer 2013 Men Collection Milano Fashion Week
Summer 2013 Men's Collection
Spring 2013 Fashion Trends Man

Thu, July 5 2012 » Fashion Blog


Pitti Immagine © Copyright


Carven is one of France’s historic labels,” says Lapo Cianchi, Pitti Immagine director of communications and events, “and now, with Guillaume Henry as artistic director, it is enjoying a new burst of strength. His new vision for Carven menswear became immediately visible through his natural, lighthearted elegance, and his use of clean lines and fine, understated material.

We were very impressed when we went to see the Winter collection in the Paris showroom last season, it harmonized perfectly with the general trend we are promoting at Pitti Uomo: a new, sartorial elegance and affordable luxury in menswear.

Then, I met Guillaume in his studio and he struck me as a person who has held onto the curiosity, energy and spirit of observation that are the prerogatives of youth, but at the same time is fully aware of the fact that he is the standard-bearer of the great tradition founded by Madame Carven.

We are convinced that Carven and Guillaume Henry will find the right conditions for moving forward with their project here at Pitti Uomo in Florence, and we are very pleased that they have accepted our invitation”.

“Thanks a lot to Pitti Immagine to give Carven Carte blanche” – Says Guillaume Henry creative director of Carven – “This unexpected rendezvous for the house, outside of Paris and any calendars, is a true luck and a great honor.

I hope this will be the occasion to express the freshness and the spontaneity that I am looking to forward through our collections, for both men as for women. Shall we meet in Florence, in pleasure and full of joy!”

Carven Man
Carven Spring Summer 2013 Men Collection Pitti Immagine Uomo
Summer 2013 Men's Collection
Spring 2013 Fashion Trends

Tue, July 3 2012 » Fashion Blog


Pitti Immagine © Copyright



Andrea Pompilio Man
Andrea Pompilio Spring Summer 2013 Men Collection Pitti Immagine Uomo
Summer 2013 Men's Collection
Spring 2013 Fashion Trends

Tue, July 3 2012 » Fashion Blog


Valentino © Copyright 2012


Innovation comes from the past, and the future recognizes tradition. Maria Grazia Chiuri and Pierpaolo Piccioli‘s stylistic approach to the Valentino menswear collection expresses a fusion of contrasts. Due to its authenticity and sartorial spirit, Florence is the setting for this line.

Designend as a new element used in the construction of an ideal wardrobe, the Spring/Summer 2013 collection is edgy and energizing. The mental landscape is the same: archetypical menswear. Perspectives and tools for interpretation have evolved.

By smoothly blending styles and solutions, pragmatic items – from the field jacket and trench coat to the parker and denim trucker jacket – are restyled, morphing sports and Couture. Its DNA is manipulated from within. Techniques are combined to create new textures, and lightness find structure.

The silhouette is distinct: more volume al the back creates a cool Couture look. Here, more is more: a combination of several materials, textures and colors defines the garments. Opaque layering and rubberized intaglio details create camouflage patterns on the trench coat.

The skinny jacket with drop sleeve is a geometric collection of heat-bonded and intarsia elements. The back of the parka is covered with constructive details. The contrast of weight and lightness is used to an advantage: padding and fiber become functional elements or disappear inside bonded fabric. Sleek, spare design creates shapes with wonderful pure lines: plain pea coats, white shirts with the basic look of a polo shirts, and sleek, clean suits. Knitwear has a compact texture.

Crisp materials such as natté nylon, wool/silk barathea, wool/nylon blends, dry cotton, Japanese denim, leather and treated linen – balance luxury and performance. The color palette is pragmatic, but it also breaks out of the mold: masculine army green, camel, blue, black, gray and ivory are accented with splashes of rust, red, and acid green.

The search for edginess can also be found in accessories such as sleek camouflage laced shoes and running shoes made of a combination of different materials.

Maria Grazia Chiuri and Pierpaolo Piccioli have a clear and concise fashion perspective: changing the structure and therefore the use of a garment is the sartorial equivalent of liquid modernity.

Valentino Man
Valentino Spring Summer 2013 Men Collection Pitti Immagine Uomo
Summer 2013 Men's Collection
Spring 2013 Fashion Trends

Sat, June 30 2012 » Fashion Blog

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