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BACKSTAGE ERMENEGILDO ZEGNA XXX SS 2020 MEN’S COLLECTION – MILAN FASHION WEEK

Backstage Ermenegildo Zegna XXX Fashion Show 2020 Milan
Fashion Men Models Backstage Ermenegildo Zegna XXX
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Men Models 2020 Backstage Ermenegildo Zegna XXX
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Tue, June 18 2019 » Fashion Blog

ERMENEGILDO ZEGNA XXX SPRING SUMMER 2020 MEN’S COLLECTION – MILAN FASHION WEEK

Ermenegildo Zegna XXX Fashion Show SS 2020 Milan

Ermenegildo Zegna © Copyright 2019

# UseTheExisting

An immense industrial building in despair is the site for the Ermenegildo Zegna XXX show. The runway unfolds below extremely high ceilings that once hosted Area Falck: a monument to steely modernity that over the years slowly turned into a metropolitan wasteland. The dismissed area, however, will soon be re-qualified by Milanosesto into a hub for health and science, along with green and residential areas, gaining a new continuity with the city and a new meaning, reverting from waste to opportunity. As such, it will be included again in the metropolitan fabric, including people within it. It is the same philosophy Zegna is applying to textile resources, with the commitment to continue to create new fabrics from existing ones, and the same drive Zegna applies to re-thinking tailoring for the modern world. #UseTheExisting is the byword. 
 
“It is our duty as denizens of this world to live responsibly - says Zegna’s Artistic Director Alessandro Sartori - I want to do it using the creative means I have at my disposal, which extend from the materiality of fabric-making, to the exquisite technicality of tailoring to the highly communicative aspect of show-making. Everything is connected, and everything conveys the same idea: we do not need to create the new from scratch, but we can reuse and reinvent the existing, getting progressive fabrics out of discarded ones, translating traditional techniques into innovative lifetime tailoring, turning an abandoned place into an area of creation”. 
 
A sharp industrial sensibility comes to the fore this season, channeled by the pragmatic suits composed of blousons, shirts or polo-shirts worn with matching trousers. Sartori sticks to an agenda rooted in tailoring’s essence, morphing tradition into something suited to the pace of a hyper connected, global generation. The silhouette is neat: boxy blousons, voluminous coats, sleek three-button blazers and slim one-button jackets with 3D patch pockets are paired with lean yet soft trousers or fuller ones. Generous pockets migrate from the sportier items onto tailored ones while tailored details move to sport pieces, suggesting a mix of categories that expands the possibilities of use.

Knits are building blocks that increase the modularity of modern dressing. Firm yet extremely light fabrics – wools, technical silks, – enhance the precision of the lines and the weightlessness of the sartorial construction, with flattened crinkles, photoprints of graphic assemblages and progressive stripe patterns giving rhythm to the surfaces. Macro chiné motifs have a painterly feel, mineral dyes add depth to denim. 

The #UseTheExisting mindset is a brand’s commitment to use more and more wool and technical fabrics developed by the Zegna textile division with innovative processes from pre-existing sources. The “Achill” suit, entirely made with wool remnants from Zegna’s Achill farm, discarded during the process of suit making and then remixed and rewoven, fully closes the circle of traceability and sustainability. In keeping with the functional mood, accessories are pragmatic: bold-soled printed boots or derbies; signature Claudio sneakers; wearable notebooks and pouches in small geometric shapes. 
 
The sense of industrial elegance is rounded by the mix of mineral hues of cement, steel, carbon and matt black with earthy tones of brass, rust, red blaze, sand and matt gold and light notes of nude, aqua, leaf green, teal and oxidized copper.
 
Transformation comes to the fore as just another aspect of inclusiveness: a Zegna pillar through and through.

 

Ermenegildo Zegna XXX Fashion Show SS 2020
SS 2020 Ermenegildo Zegna XXX Fashion Show
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Mon, June 17 2019 » Fashion Blog

MSGM SPRING SUMMER 2020 MEN’S COLLECTION – PITTI IMMAGINE UOMO – PITTI IMMAGINE UOMO

MSGM Fashion Show SS 2020 Florence

Msgm © Copyright 2019

MSGM Fashion Show SS 2020
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Sat, June 15 2019 » Fashion Blog

GIVENCHY SPRING SUMMER 2020 MEN’S COLLECTION – PITTI IMMAGINE UOMO

Givenchy Fashion Show SS 2020 Florence
Givenchy Fashion Show SS 2020
SS 2020 Givenchy Fashion Show
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Sat, June 15 2019 » Fashion Blog

MARCO DE VINCENZO SPRING SUMMER 2020 MEN’S COLLECTION – PITTI IMMAGINE UOMO

Marco De vincenzo Fashion Show SS 2020 Florence
Marco De vincenzo Fashion Show SS 2020

 

Pum! is Marco de Vincenzo’s first men collection, a debut designed and developed through his life’s PUM!. «I had in mind a real man, who alternates between moderation and excess, strictness and kryptonite. An everyday superhero». Here he is.

Sparks of light, optical and material impressions: in his basic wardrobe everything has movement and three-dimensionality.

Pleated tulle paired with cool wool, drilled vinyl, coated boucle and lacquered macrame, heat adhesive glittery patches. Marco de Vincenzo likes to shape matter from scratch. 
«To me this is the sense of imagination: handling, shaping, transforming suggestions into tactile visions».

The small plant in a hand inside a vase that shines, as a symbol of protection and rebirth, it conveys the bond that men have with the earth.

 

SS 2020 Marco De vincenzo Fashion Show
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SS 2020 Fashion Show Marco De vincenzo
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Fri, June 14 2019 » Fashion Blog

SALVATORE FERRAGAMO SPRING SUMMER 2020 MEN’S COLLECTION – PITTI IMMAGINE UOMO

Salvatore Ferragamo Fashion Show SS 2020 Florence
Salvatore Ferragamo Fashion Show SS 2020

 

HOMECOMING

In the first men’s collection under the creative direction of Paul Andrew, Florence comes alive with the energy of a multicultural, multigenerational vision for the Ferragamo man. The city’s profound artistic, intellectual and economic traditions, the neighboring mills, factories and artisans, the famed Fountain of Neptune recently restored by Ferragamo — all serve as the rich ingredients of a new aesthetic direction, the style code for a new era. At once gloriously ancient and stunningly modern, Florence is the fire in the eye of Ferragamo, a place with which it is and shall always be synonymous.

Traditional menswear codes encounter more youthful notions of style in this collection, such that a lightweight technical parka takes the place of a classic blazer, the five-pocket jean is flared and in leather, the trouser is full throughout the leg and long, and the tailored jacket is rendered as utilitarian sportswear. Masculinity is communicated with a freedom no longer constrained by inflexible gender norms.

Colour, raw material and innovative craft hold information and convey culture in Paul Andrew’s Ferragamo. A broad palette of earth tones and natural shades is illuminated with saturated moments of candy pink, luminous green and deep night. Nappa leather bonded with cotton jersey, technical linen gabardine, ripstop cotton nylon, wool mohair, deerskin and sueded calfskin comprise an essential catalog of researched fabrics and skins across ready-to-wear and leather goods.

Inspired by archival shoe designs and local Tuscan artisans, intricate weaving techniques and raffia embroideries appear in passages of womenswear, connecting the men’s universe with the women’s, affirming the fundamental role of craftsmanship as the origin and beating heart of the house.

The marriage of high-craft and high-tech, a signature concept in Andrew‘s vision for Ferragamo, is articulated here in a split-platform espadrille, an interchangeable laced suede sandal-boot inspired by Salvatore’s 1951 ‘Kimo’ style, and a leather and rubber sneaker conceived with bench-made savoir faire. Bags and small leather goods project the luxury of impeccable skins and unadorned utility.

Envisioned by Paul Andrew, the Ferragamo man has lived and loved, won and lost, and has the wisdom and dimension that comes only with experience. His identity can be celebrated on the podium, but it does not rely upon showcase to exist. Indeed, he is uninterested in being discovered – he has already found himself.

 

SS 2020 Salvatore Ferragamo Fashion Show
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Fri, June 14 2019 » Fashion Blog

CHALAYAN SPRING SUMMER 2020 MEN’S COLLECTION – LONDON FASHION WEEK

Chalayan Fashion Show SS 2020 London
Chalayan Fashion Show SS 2020
SS 2020 Chalayan Fashion Show
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SS 2020 Fashion Show Chalayan
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Wed, June 12 2019 » Fashion Blog

ICEBERG SPRING SUMMER 2020 MEN’S COLLECTION – LONDON FASHION WEEK

Iceberg Fashion Show SS 2020 London

Iceberg© Copyright 2019

Going underground, going underground.Well, let the boys all sing and let the boys all shout for tomorrow.

There is an air of positive rebellion at ICEBERG for Spring-Summer 2020 where youth tribes and cultures meet and combine in hyper colour and monochrome. Where, in the imagination of James Long, the Punks of Kings Road hang out with the Sloanes and Hoorays of Knightsbridge (the spiritual home of the original ICEBERG London store) and South Kensington Goths.

Proudly kicking-off with ICEBERG x PETER BLAKE* who’s instantly recognisable riot of pop-art graphics cover shirt and trouser full looks, mini dresses and easy knits. His seminal Babe Rainbow and Amerika artworks (a technically intricate sweater of bird’s-eye intarsia, jacquard and embroidery), hearts, rainbows and Mod target unify across clothes and accessories and are reflected in see-now-buy-now ICEBERG x Linda Farrow shades.

A boyish Rocker zipped sleeve jacket and matching bondage trousers flash and unzip to reveal the palest candy flesh pink for men and women. And, for those who prefer Bauhaus or Iggy crooning “I love your hair” in their headphones there are navy on navy sports tailoring with tonal shirts. Or black with black tracksuits and a chic, gender fluid take on fishnet comes in the form of vests and maxi skirts. Name belts, Vibram sole trainers, trouser legs, necks and ears are adorned and drip heavy with chains: Le Goth Sportif.

The high shine of a Mod “tonic” suit morphs into silver zip jackets, Bermuda shorts and bungee tied trousers. A tee shirt is bound tightly with the same integral ropes. For the ICEBERG woman Tonal Punky Flower orchids climb over chic tailoring in fluro primaries on white. Worn with crisp shirts and a matching tie she is the Mod in modern.

Colour blocked fluid maxi looks in satin, chiffon and crepes for her and Cupro wash-effect silk joggers and matching bomber in a soft turquoise for him. The Loony Tunes Drip all-over print is well, all over easy fit shirts, short shorts and sweaters. ICEBERG Bubble Writing in pink and silver or teal and mustard is a camouflage for urban warriors looking for their Promised Land.

*ICEBERG launches the first in a series of on-going collaborations under the banner: ICEBERG ART DENIM

 

Iceberg Fashion Show SS 2020
SS 2020 Iceberg Fashion Show
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Wed, June 12 2019 » Fashion Blog

MOSCHINO SPRING SUMMER 2020 MENSWEAR + WOMEN’S RESORT COLLECTION – LOS ANGELES

Moschino Fashion Show 2020 Los-Angeles
Moschino Fashion Show Resort 2020

 

BLACKNESS FADE IN EXT. SUBURBAN NEIGHBORHOOD – DUSK WIDE ANGLE. Manicured lawns frame freshly painted suburban houses in a scene American suburban bliss. We ZOOM IN… The tranquil silence is interrupted by a flickering light, a dripping faucet and a steady knock that crescendos into a frantic pounding.

A door opens, a scream – chaotic and panicked echoes as the scene unfolds into a narrative that is increasingly sinister. Witches emerge from the fog-filled dusk. A terrified screen siren is being chased. A corpse bride, mummies, skeletons, bats and spiders fill the cul-de-sac and thus begins the Moschino Resort show.

A gold spiderweb chain embroidered black crepe de chine gown, a ghostly grin on white sequin dress and a jack-o-lantern screen print on silk slip dresses with lace inserts, a black cotton suit adorned with beaded stars and crescent moons in pastel hues.

Blood red and electric blue PVC trenches layered over multicolored print suits, scarecrow patchwork jackets and trousers in classic menswear tailoring. Dark embroidered scars on neon leather biker jackets and trousers.

A mummy walks through the picture-perfect neighborhood. Welcome to Scott’s vision of the classic Hollywood Horror Film, where dreams become the most spectacular nightmare.

 

Women's Resort Collection 2020 Moschino Fashion Show
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Tue, June 11 2019 » Fashion Blog

SAINT LAURENT SPRING SUMMER 2020 MEN’S COLLECTION – MALIBU

Saint Laurent Fashion Show SS 2020 Malibu
Saint Laurent Fashion Show SS 2020
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Tue, June 11 2019 » Fashion Blog

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