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Sportmax Fashion Show FW 2017 Milan
Sportmax Fashion Show FW 2017


For Fall-Winter 2017/2018, Sportmax returns faithfully to the meticulous codes of its Italian sportswear origins. The élan of clean lines is enhanced this season with meticulously researched technical materials, while a new electric mood is sourced by the collection’s dynamic, raw energy. Cut exclusively in deep black, brilliant white, regimental navy and adventure orange, the clothes arise in a high-de nition vision.

Reductive in its forms, the collection nonetheless has plenty to say. The singular pattern this season is an army of words that spurt out like a digital computer screen, running across knit sweaters, scarves, nylon shirts or vertically down fold- front dresses. Run, Run Steady, and even the Sportmax logo all provide a steady stream of black and white conversa- tion as well as graphic punch to the surface of the clothes.

Sturdy hooded coats cut from a double-faced maxi-corduroy wool velvet are underpinned with strata of quilted nylon. Materials like crisp nylon and shiny shrink-wrap PVC underscore the speedy, high-tech avor of the season, while sheer silk georgette oats over sporty word sweaters, adding a soft, diaphanous layer. Opposites attract in a luxurious dou- ble-faced wool anorak that is reversible, showing off its sporty nylon interior. Knitwear, a Sportmax staple, is innovative as always, including sweaters with nylon quilted arms and bi colored thickly ribbed sweaters with detachable collars.

Silhouettes this season are clean, yet intriguing. Skirts come long and straight or cropped, revealing legging legs. Pants are high waisted with ribbed knit ankles and volume through the hips or skin-clinging in a technical stretch. Dresses are airy and oating, such as hooded zip front crepe de chine dresses or clouds of silk georgette masquerad- ing a word game. Nylon and silk jumpsuits and Sportmax sweatshirts – see now buy now – add a sporty utility.

The slick, speedy look is kicked off with kitten-heel, pointy toe booties; leggings peek out from under pants worn with sling back, high vamp pumps. Handbags this season are small, rigid and functional, featuring thick, contrast color straps that are worn cross body or around the waist. Eyewear has been attened into grey or blue screens with clear piping, nishing off the look with a high-tech edge.


FW 2017-18 Sportmax Woman Model
Woman Model Fashion Show Sportmax
Woman FW 2017-18 Fashion Show Sportmax
Fall 2017-18 Womenswear Sportmax
Winter 2017 Fashion Trends Sportmax
Sportmax Woman 2017

Sun, April 16 2017 » Fashion Blog » No Comments


Backstage Moschino Fashion Show 2017 Milan
Women Models Fall Winter 2017 Backstage Moschino
Models Women Fall Winter 2017-2018 Backstage Moschino
Backstage Moschino Women Fall Winter 2017
Backstage Moschino Models 2017 Womens Collection Milan Fashion Week
Fashion Models Backstage MoschinoBackstage Moschino Milan Fashion Week Details
Backstage Moschino Milan Fashion Week Details

Sun, April 16 2017 » Fashion Blog » No Comments


Moschino Fashion Show FW 2017 Milan
Moschino Fashion Show FW 2017


Moschino Fall/Winter 2017: Materials girl

For Fall/Winter 2017 Jeremy Scott presents a Moschino woman who is so enraptured with fashion that she wraps herself in every material to bring her closer to it. She is the antidote to the unsustainable cycles of consumption. Her cure? To take materials the rest of us reject and wear them with Moschino panache. 

The collection opens with a series of looks we’re calling “Cardboard Couture” – these are uptown-elegant silhouettes for day crafted in what appears to what most people rip open then throw out when their online orders arrive: packaging! “Fragile” stickers, “This Way Up” stamps, “Do Not Crush” warnings, duct tape trims and tracking dockets provide the functional equivalent to floral on Scott’s special delivery pieces. Her oeuvre extend from cardboard into a soignee skirt suit and off-color camel coat hewn in gray packing felt with duct tape accents, to a skirt of frayed newsprint fringe, and looks in boldly opaque bubble-wrap.

She’s so wrapped up in fashion – and a committed recycler – that she takes the gateway drug for her fascination with fashion magazines and turns them into clothes. Glossy editorials featuring previous Scott for Moschino collections are printed in trompe l’oeil tear-sheet prints. She crafts suits, pants, dresses, and even a “fur” coat out of her glossy collages along with all the accessories needed to compliment these haute papier looks!

As the collection develops so too does the source material. A broader and broader palette provides the fuel for a reiteration of classic tropes of style via radically unorthodox delivery systems. The Moschino bag dress is reimagined in plastic as a mini-dress, and dry-cleaning sheaths become the raw material of poised full-length cocktail gowns. Why are diamond earrings classier than those hewn from tin cans? Why should organza be any more permanent than trash-bag plastic – with a half-life of forever – when under consideration as the raw material for an evening dress?

This is the ultimate high-low collection. Candelabras, carpets, tissue boxes and even the curtains are called upon for her to adorn herself with. Fashion is powered by desire, and this collection acknowledges the overlooked physical consequences – the fall-out.
Because we are what we wear.


FW 2017-18 Moschino Woman Model
Woman Model Fashion Show Moschino
Woman FW 2017-18 Fashion Show Moschino
Fall 2017-18 Womenswear Moschino
Winter 2017 Fashion Trends Moschino
Moschino Woman 2017

Sat, April 15 2017 » Fashion Blog » No Comments


Emilio Pucci Fashion Show FW 2017 Milan
Emilio Pucci Fashion Show FW 2017


Fast. Glaring. Dazzling.

Glamour and bling, with the quintessential Pucci ease. Solid hues that move and swing. Asymmetries and jersey. Graphic cuts. Cut-outs. Cloth cut as little as possible and left glowing in its owing glory. Caftans and capes.

Fringes that utter, making hats, dresses and trousers dance. Well-to-do, on the move. Sequins and a suitcase. A cape and a trolley. Paisley and a hatbox. Psychedelic textures. Melting patterns on velvet. Shaggy furs. Teddybear. Chenille. Glazed chiffon. A trail of paisley.

Decoding the Pucci codes of color. 526 Cioccolato, 254 Verde Mela, 326 Arancio, 399 Rosa Bon Bon, 179 Pervinca.

Dazzling. Glaring. Fast. Glam, with a Pucci slam. NOW.


FW 2017-18 Emilio Pucci Woman Model
Woman Model Fashion Show Emilio Pucci
Woman FW 2017-18 Fashion Show Emilio Pucci
Fall 2017-18 Womenswear Emilio Pucci
Winter 2017 Fashion Trends Emilio Pucci
Emilio Pucci Woman 2017

Sat, April 15 2017 » Fashion Blog » No Comments


Fendi Fashion Show FW 2017 Milan
Fendi Fashion Show FW 2017


It’s the morning after the night before.

The FENDI muse for the Fall/Winter 2017-18 Collection emerges at dawn: a cinematic character pacing the streets of Rome. Framing her free spirit, the graphic heritage of FENDI rises to the fore. Geometric patterns are inspired by Viennese woodblock printing and 18th century Italian papiers dominotés, which come to life in an array of mosaic techniques, from cut-out knitwear to marquetry furs and acanthus leaf-printed silk. Colours exude autumnal warmth: from carmine red like sealing wax to camel, cobalt and petrol blue, optic white or palest blush pink, they highlight the Collection’s decorative, modern hand.

Codes of fine craftsmanship abound – a nipped waist is tucked with a giant ‘X’ appliqué, hemlines are framed in a bold topstitch and encrusted tulle stripes frame collars and cuffs. In felt cashmere, patent leather, Prince of Wales checks and herringbone wools, tailoring is cut with a double shoulder – from a structured plane it drops to create new volumes. That doubled effect evolves throughout as interlocking and overlapping sartorial textiles, FENDI ‘double F’ logo-trims and a layered exercise of cotton shirting and soft A-line skirts. It continues through transparency: sheer dresses are constructed in diamond ruched tulle whilst embroidered spirograph daisies and organza florals embellish long-sleeved gowns, both underpinned with the season’s patent red cuissard boots inset with elastic ribbing.

The Fall/Winter 2017-18 runway show debuts the new Run Away double handle box bag in two tone nappa leather and inlaid python, while the Baguette, Peekaboo and Kan I bags appear in an opulent array of striped python, ‘double F’ logo print and patchwork velvet, striped mink and leather fringe. They are paired with interchangeable Strap You shoulder straps in shaggy fur, jewelled velvet and cut-out autumnal flowers.


FW 2017-18 Fendi Woman Model
Woman Model Fashion Show Fendi
Woman FW 2017-18 Fashion Show Fendi
Fall 2017-18 Womenswear Fendi
Winter 2017 Fashion Trends Fendi
Fendi Woman 2017

Sat, April 15 2017 » Fashion Blog » No Comments

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